Spark Channel Partner Launch
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WRITTEN BY Celestica

2025-11-12

We’re excited to announce the launch of the Celestica Spark Partner Program™, a new global channel initiative designed to empower our distributors, value-added resellers, and systems integrators to grow profitability while delivering greater value to customers. 

The technology landscape is evolving faster than ever and our customers are on a transformation journey that demands best-in-class, flexible solutions. We recognize that channel partners are essential navigators on this journey. The Spark Partner Program was created with both partners and customers in mind. 

"Channel partners are essential to our customers’ transformation journey and play a pivotal role in expanding our reach into high-growth markets," said Devann Garner, Sales Leader for Portfolio Solutions, Celestica. "As we continue to scale, this program ensures that our partners have the support, training, and go-to-market resources needed to differentiate their offerings, grow their business, and drive meaningful customer outcomes."

Benefits for Our Partners

At its core, the Spark Partner Program is about simplicity, flexibility, and growth. Recognizing that partners operate under diverse business models, the program is structured to let each partner choose their engagement level and unlock exclusive benefits based on their commitment and growth achievements. 

The program helps partners drive growth and maximize profitability by offering essential support such as enablement tools and resources, deal registration program, access to evaluation and demo units, and pre-sales and technical support. Built on open-source flexibility, it empowers partners to create tailored solutions and unique service offerings that deliver additional value to their customers. 

Here’s what partners are saying about the Celestica Spark Partner Program:

Alan Fagan, Vice President of Sales Americas, EPS Global, highlighted the immediate impact: "EPS Global welcomes Celestica's introduction of the Spark Partner Program. Combined with Celestica's best-in-class solutions, this initiative will significantly enhance our ability, and that of our extensive network of value-added resellers and systems integrators, to meet the evolving demands of our customers. We value our strong partnership with Celestica, and the Spark program will be instrumental in driving mutual growth and success."

“We are truly delighted to be part of the Celestica Spark Partner Program. In the fast-paced world of open networking, it is rare to see a vendor take such a solid and structured approach to partner engagement,” said Łukasz Łukowski, Chief Commerce and Communication (CSMO), STORDIS. “With Celestica’s tier 1 hardware platforms and open networking flexibility, combined with STORDIS’ value-added services, we are confident in our ability to deliver even greater value to our mutual customers across EMEA.”    

Delivering Customer Value

While the Spark Partner Program is for channel partners, its impact is felt strongly by customers. By combining Celestica’s tier 1 hardware platforms and the specialized, value-added services of partners, customers gain more flexibility with faster time-to-value. 

Our industry-leading portfolio of networking and storage products includes data center switches, campus switches, storage controllers, and storage expansion products. These products are engineered for high performance, scalability, and reliability, helping to address customers’ needs from the data center to the edge. Celestica Care Support Packages are also available to help customers maintain their Celestica solutions, resolving any technical issues that may arise, and ensuring optimal network performance.

This program is about fueling innovation and capitalizing on growing market opportunities across key industries, ultimately delivering best-in-class solutions to the end customer. Whether you are a partner seeking to expand your portfolio or a customer looking for trusted, value-added solutions, the Spark Partner Program represents an exciting new chapter in Celestica’s commitment to innovation and growth. 

Ready to Ignite Your Business?

To learn more about the Spark Partner Program and how to become a partner, visit our website. Ready to apply to be a Spark Partner Member? Visit our registration page.